Millions of Australians are shaping new attitudes to disability, ageing and community services, as reforms change the way these services are funded.
Together they have thrown up all sorts of opportunities, as well as challenges, and this is where genU answers the call.
A long-serving organisation borne from two trusted and respected ones in Karingal and St Laurence, genU's vast and wide-ranging services stretch from disability support and aged care, to NDIS coordination and assistance.
This year, genU's Inclusion team celebrates 20 years of working to strengthen business-community collaborations that ultimately benefit the broader community.
At the heart of their longevity is support from local businesses such as Bisinella Developments, which has continually supported the inclusion team carry out its important work in the community and help people reach their potential and achieve goals they never thought were imaginable.
genU Inclusion manager Jo Forssman said the genU inclusion team was originally known as BacLinks (Business and Community Links), which involved engaging businesses and communities to promote greater community inclusion of marginalised groups, particularly people with disability.
She said since that beginning 20 years ago, the business name changed from Karingal to genU and their team name from BacLinks to Inclusion.
"What hasn’t changed is that we're still working with businesses in the Geelong community to extend the boundaries of how they think about, and take responsibility for, community and inclusion within our community," Jo said.
During the past 20 years, the genU team has worked with more than 450 businesses and 500 community organisations, on small local projects to much larger activities, all benefiting a number of organisations to deliver significant outcomes as it works to build a sustainable and inclusive community.
"The Geelong of today has changed significantly during the past few years, but one thing has remained the same - a genuine commitment by business to engage with local organisations that are committed to building a more inclusive community," Jo said.
"Bisinella Developments joined as a member in 2009 and has continued to support us since this time.
"Their support is helping us to create not only the world in which we want to do business, but also the world in which we want to live."